Jess: Cradle to Cradle

Humankind needs to rethink the way we live, work, travel, design, build and consume.
To think that we are doing our part simply by driving a hybrid car and recycling our paper, bottles, and cans is a dangerous illusion. For years, environmentalists have been telling people to do more with less in order to make change happen. This is simply not enough.
We are going to have to fundamentally change the way we design our products, industries and cities. Our current recycling methods are inefficient and only serve to perpetuate the “cradle-to-grave” manufacturing model that we’ve been using for hundreds of years.
Architect William McDonough and Chemist Michael Braungart have published a revolutionary new book in which we adopt a cradle-to-cradle way of manufacturing that is as effective as nature itself in maintaining sustainability.
On the contrary, McDonough and Braungart believe that we can still have all of our comforts and maintain a modern lifestyle. They use nature as an metaphor for how we can redesign our world to be more eco-efficient.

URL:
http://www.alternative-energy-news.info/cradle-to-cradle/
http://www.mcdonough.com/cradle_to_cradle.htm