genevieve:Benettons Campaigns

Being a $1.9 billion euro predominantly clothing company it is a social responsibility for ‘United colours of Benetton’ to put their profits towards campaigning for social and ethical issues. Some of the recent issues covered by this company are the treatment of apes in Africa and Asia raising awareness of the importance of saving this species, a volunteer campaign educating people to be aware of and to give their time to the fight against such issues as aids and violence, and a food aid campaign called “Food for life” that was run for the World Food Summit in conjunction with the Food and Agriculture Organization of the United Nations,
also one that was run for the International Year of Volunteers 2001 which was conducted to raise awareness of the number of opportunities and of volunteers worldwide that don’t get much public attention, and to understand the, “social and economic value of volunteer work,” and it can be beneficial to ones self also as Benetton’s Communication Research Centre found that, “volunteer effort constitutes a real opportunity to give a deeper meaning to our life.” United colours of Benetton worked in conjunction with the United Nations Volunteers program for this campaign. Graphic designers and photographers who create high impact pictures that are visually unique are hired to produce the images for these campaigns to ensure eye catching designs, as the fact these companies are multi million allows them to be able to have their campaigns advertised in magazines, newspapers and on billboards worldwide.