The term ‘Cradle to cradle’ was developed by two German men, a chemist and an architect by the names of Michael Braungart and William McDonough who wrote a book titled ‘Cradle to Cradle: Remaking The Way We Make Things,’ that discusses the importance of and strategies to creating sustainable items in developed industrial consumer driven societies based on methods of ‘lifecycle development’.
The concept of completely renewable items has been taken on by many companies and designer’s world wide from clothing that when disposed of can be used as feed for animals, to synthetic products such as tree free paper that can be recycled endlessly without losing any quality in polypropylene recycling centers.
It is important that these changes occur in the production of all material items as the ‘Cradle to grave’ lifecycle of materials is becoming obsolete. Mass abundance of consumer society has lead to over-use of the earths natural resources, creating ecological problems that can be diverted into more sustainable societies if companies, designers and all people become aware and take on the methods being put forth, produced and used by those concerned for the future of our planet and the human race.
"We hope for a delightful,
Safe and healthy world,
With clean water and renewable power,
Economically, equitably, ecologically
And elegantly enjoyed."
-William McDonough
Links: www.myhero.com/hero.asp?hero=McDonough_Update_04
www.alternative-energy-news.info/cradle-to-cradle/
www.worldchanging.com/archives/1002967.html
Reference: http://en.wikipedia.org/wiki/Cradle_to_Cradle:_Remaking_the_Way_We_Make_Things
1 comment:
thought mcdonnough was american. great post
Post a Comment