Personally I find the colours are garish the contrasting pink and yellow its enough to educe an epileptic fit even without animation. The stark simple angular shapes seem to have no relation to each other. It is quite amusing that they are trying to make it appealing to youths and giving it a street art connotation. The shapes look more like something that Matisse would have made “drawing with scissors”.
Although it is supposed to be contemporary and edgy the logo seems to be influenced more by 80’s fashion and gaudy fluoro colours. Do they think it will be relevant in a few years when the Olympics are in London?
But then this whole logo could just be a publicity stunt to give publicity to the London Olympics. Subvertising, getting the logo out there and into peoples minds causing an intentional stir. Also I think we’ve posted a few too many images of the logo, our eyes have been tortured enough. So I’ve added some other Olympic logos. Judge for yourself does the 2012 logo seem more contemporary and edgy?
2 comments:
All those pictures you posted represent sportsman ship to me. Not the new one. Good post.
they not only illustrate sport but they are dynamic and reflect movement. the new logo is quite static
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