My personal opinion of the 2012 Olympics logo is not very good at all as it personally frustrates me that people paid so much money for this design work!
The design to me does not symbolise London in any way to mean the countries name doesn’t even have a capital letter! I know they were going for a contemporise and new kind of style and look but I would think that if this country is holding an Olympics it could at least have a capital letter.
I don’t real like or relate to the font at all as to me it doesn’t read clearly and the “o” to me looks like our country Australia and the 12 looks like a R. I actually don’t mind the colours as I like the bright and fun happy warmth to them as the polemics is a fun happy time for all countries to come together and unite and as a large group of people with all the same challenges and goals in mind! However, I don’t exactly think it represents the country that well but I understand this would be hard so I like what they have done with the colours!