It is time for our civilization to rethink the way we live, work, travel, design, build and consume. To think that we are doing our part simply by driving a hybrid car and recycling our paper, bottles, and cans is a dangerous illusion. For years, environmentalists have been telling us to do more with less in order to make change happen. This is simply not enough. We are going to have to fundamentally change the way we design our products, industries and cities. Our current recycling methods are inefficient and only serve to perpetuate the “cradle-to-grave” manufacturing model that we’ve been using for hundreds of years.
Architect William McDonough and Chemist Michael Braungart have published a revolutionary new book in which we adopt a cradle-to-cradle way of manufacturing that is as effective as nature itself in maintaining sustainability. The focus of their vision is for us to use nature itself as a model for manufacturing.
To prove their theory, Cradle to Cradle itself is printed on synthetic paper and bound into an innovative book format. The synthetic material is made from plastic resins and organic fillers that are waterproof and extremely durable. Not only is the book recyclable by conventional means, it can also be called a ‘technical nutrient’, which is an infinitely recyclable product.
Sources:
http://www.alternative-energy-news.info/cradle-to-cradle/
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