Wednesday, June 6, 2007

POST 5: what do you think of the new logo for the 2012 London olympics?


An animation featuring London's 2012 Olympics logo was removed from the official website on Tuesday after concerns were expressed it could trigger epileptic seizures.

Ten people complained and some had suffered seizures after watching images depicting a diver plunging into a pool, according to British health charity Epilepsy Action.
LONDON - The graffiti-like logo for the 2012 London Olympics appeared yesterday to have seen off all competitors and claimed a medal for being the most unpopular logo in British marketing history.

All the early signs were that the year-long research and the consumer testing that went into producing the stark, jagged image had been wasted. Less than two days after the logo was unveiled to an unimpressed public, more than 26,000 people had signed an on-line petition for it to be scrapped, with only a handful supporting it.

Perhaps the kindest thing said about the logo came from London Mayor Ken Livingstone, who remarked that no matter how much people disliked it, it was "not the end of the world". He added: "These are matters of individual taste. I'm fine with it."

Others have compared the image to a "toileting monkey" or a "broken swastika".

One petition in support described it as "a superb representation of the diverse and colourful society and culture we live in" with "a sense of 1980s graffiti art".

http://www.nzherald.co.nz/section/4/story.cfm?c_id=4&objectid=10444009

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