So here we have it... The new logo for the 2012 London Olympic Games, unveiled overnight, was condemned as "hideous" and a waste of money.... What do I think... hhhmmmmMMMM well my first impression was WHAT... is THAT it... Your joking... arent you ?
In my opinion, (which is based solely on my personal taste) i think the colours are too bright, the shapes too geometric and to hard to decipher, if I didnt know what the logo actually represented it would be hard to work it out.
Saying that after I did some research a couple of things became evident. Firstly the quote that follows:--- "Our emblem needs to be modern, bold, flexible and as relevant today as in five years' time--- made me realise that maybe that is where the trends are heading, we are certainly heading in the direction of a revival of eighties fashions and colours in clothing for summer 2007-08 so who really knows where we will be in 5 years.
The second quote ---"The emblem needs to work across new platforms that reach young people." --- also made me think... However since the young people in our tafe class werent 'reached' i dont know how relevant that quote is... again maybe in 5 years who knows.
My last comment would be i hope that in the future I can get a graphic design job that paid as well as this one.... again in 5 years... who knows
http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6722763.stm
2 comments:
i agree somehow this logo lacks the quality of timelessness. it echoes graphics of the 80s. i like your five year plan. go girl.
I agree what does it say. Looks more like symbols than numbers to me.
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