ELLICE ZOIZ? Huh?

What is it..? that was my initial thought. Ugly! That was my following thought and “What the *#@!” was, and still is my thoughts now.
ZOIZ… whats that meant to mean?

"We will host a games where everyone is invited to join in because they are inspired by the games to either take part in the many sports, cultural, educational and community events up to 2012 or they will be inspired to achieve personal goals," added Lord Coe.

How is this ugly logo meant to inspire anyone when it makes so many of us feel sick when we look at it. (Not to mention those who suffer epileptic seizures from the flashing brightly coloured T.V ad!) Staring at the logo itself for too long could make any of us have a fit.

I hate the use of bright pink and don’t see how this ties in with anything olympic. I guess the metrosexuals and the girly girls will love it, from a marketing point of view but from what I’ve been hearing and reading this ‘artistic flop’ has only caused resentment from the majority of us.
If they are really trying to inspire the younger, up and coming generation they really should have thought about the colour a little more because I can’t see young boys being inspired by something that bright pink, can you?

It’s all just another big money making scheme that’s going to make the rich richer!. I feel they chose to release this logo knowing how much ruckus they were going to cause and the amount of attention they would gain from it and that’s exactly what they were after.

http://sport.guardian.co.uk/london2012/story/0,,2095525,00.html