BranDON: 2012 olympics logo

Honestly don’t like it.
Upon first viewing it ,its unclear of what is actually happening in the image.
The only thing that defines that it is for the olypics clearly is the rings.

The top right hand shape looks almost like its resembling australia, but the little tasmania on the opposite side and all the other shapes throws me off weather or not they are resembling places.

I think it says something about how good it is when it gives people epileptic seizures aswell.

The colours make no sense to me either, they don’t seem relivant to the olympics at all.
The composition seems all over the place, escpecially for something that had been designed over the previous year.

Its no surprise to me why it got most unpopular logo in British marketing history.

Don’t mean to be a hater, yo
but in response to the quote towards the image
"a superb representation of the diverse and colourful society and culture we live in" with "a sense of 1980s graffiti art".

I don’t really see any sort of cultural diversity or anything relating to society in the image, I don’t unerstand what the colours pink, yellow and white are relating to.
It may be giving off a sense of 1980’s graffitti art, but with what justifying it….?

Overall I obviously don’t really like it, a lot is because of the time taken to create this initial image.
I think within a year they could have come up with something that looks something a little more detailed or when looked upon, is seen as something that might have actually taken efford to make, or even prevent rather than give people epileptic seizures.